Ideological of Design in 21 Century Jiang Zhongqiu Fang Xing School of Art and Design,WUT,Wuhan 430070,China.Design is a kind of culture activity, product is a special carrier of culture, it is not only combine with function and formal, but also expressive live mode and attitude to natural .This paper have discussed ideological of design in 21 century, and emphasized the continuance development and protect entironment in design.design; continuance development; protect entironment