设计是一种文化活动 ,产品是特定文化的载体 ,它不仅仅是功能和形式的结合体 ,它表达的还有人类的生存方式和对自然的态度。进入 2 1世纪 ,我们面临来自环境的巨大挑战 ,扬弃人类中心论 ,建立正确的人文价值观 ,处理好人与自然的关系 ,使人与自然和谐地发展。在资源的开发和利用与生态环境的保育方面坚持走可持续发展的道路 ,只有这样人类才能创造美好的未来。同样 ,长期支配我们设计领域的狭隘的人本主义的设计方法和评价体系 ,应该受到重新审视和修正

Ideological of Design in 21 Century Jiang Zhongqiu Fang Xing School of Art and Design,WUT,Wuhan 430070,China.Design is a kind of culture activity, product is a special carrier of culture, it is not only combine with function and formal, but also expressive live mode and attitude to natural .This paper have discussed ideological of design in 21 century, and emphasized the continuance development and protect entironment in design.design; continuance development; protect entironment